I’ve heard your stories.
The web designer who disappeared halfway through your project. The agency who promised three months and delivered eight months later. The developer who built your site, then held your domain hostage when you wanted to make changes.
You trusted someone to build your practice’s digital presence, and they let you down.
I’m Brian, a web designer and SEO specialist in Queens, New York. I work with medical practices and healthcare businesses because I understand what’s at stake. Your website isn’t a digital brochure. It’s where patients decide whether to trust you with their health.
So I’m writing this.
Before you consider working with me, before we talk about pricing, I want you to know what I promise every medical client. No surprises. No hidden terms. No disappointments three months later.
Here’s what radical transparency looks like.
You Get a Clear Scope Before Any Payment
I don’t ask for money until you know what you’re getting.
Most designers send a vague proposal with broad categories: “Homepage design. Interior pages. Contact forms.” Then scope creep starts. You mention you need patient intake forms, and suddenly there’s an “additional feature” with extra costs.
Here’s how I work:
During our first conversation, I ask about your practice in detail. How many services do you offer? Do you need online appointment booking? What about patient resources or downloadable forms? Multiple locations?
Then I build a scope document listing every single page, every feature, every integration. You’ll see:
- Exact page count with descriptions of what goes on each page
- Specific features (contact forms, appointment scheduling, patient portals)
- All third-party integrations (your practice management software, payment processors)
- Content requirements (what I need from you, what I’ll create)
- SEO deliverables (keyword research, on-page optimization, local search setup)
You review this document. You ask questions. We revise it together until the scope reflects what your practice needs.
Only then do I send pricing.
This takes more time upfront. I’m fine with the extra work. You deserve to know what you’re paying for before you commit a dollar.
You Get Realistic Timelines With No Surprises
I tell you how long things take.
A professional medical website takes 8 to 12 weeks from kickoff to launch. Not four weeks. Not “as fast as possible.” Eight to twelve weeks.
Why? Quality work takes time for:
- Strategy and planning (1-2 weeks)
- Design concepts and revisions (2-3 weeks)
- Development and functionality testing (3-4 weeks)
- Content creation and optimization (2-3 weeks, often overlapping)
- Quality assurance and launch preparation (1 week)
Some phases overlap. Some take longer depending on your needs. But I map everything out in a project timeline you receive before we start.
You’ll know:
- When I need content and materials from you
- When you’ll see design concepts
- When the development site will be ready for your review
- When we’ll schedule training sessions
- When we’ll launch
And here’s what matters: I build buffer time into every phase. If you need an extra week to gather patient testimonials or review content, the timeline accounts for this. Your practice comes first. Your website launch shouldn’t add stress to your schedule.
I send weekly progress updates. You never wonder where things stand or what’s happening next.
You Own Everything From Day One
Your domain, your hosting, your content, your website. All yours.
I’ve met too many practice owners who discovered they didn’t own their website. The designer registered the domain under their own name. The hosting account was under the agency’s credentials. Making a simple update required going through the original developer.
Not how I operate.
Here’s what ownership means with me:
Your domain gets registered in your name or transferred to your control if you already own the domain. You receive all login credentials. You have direct access to your registrar account.
Your hosting account is set up under your business name. I’m listed as a technical contact, but you’re the account owner. You get all the login information. If you want to move your site or work with someone else, you do this immediately.
All content I write for your site becomes your property. Written copy, graphics, photos I source. You use them however you want. Marketing materials, social media, print brochures. They’re yours.
The website itself is built on WordPress, an open-source platform any qualified developer works with. You’re never locked into proprietary systems only I modify.
I give you a complete backup of your site files and database. You have everything you need to recreate your site elsewhere if you choose.
This is basic professional ethics. You’re paying for a website. You should own the whole thing.
Post-Launch Support Isn’t an Afterthought
The relationship doesn’t end at launch.
Most designers treat launch day as the finish line. They hand over the keys, send a final invoice, and move on to the next project. You’re left figuring out how to update content, troubleshoot issues, or add new services.
I include post-launch support because the first few months are when questions arise.
Here’s what you get after launch:
Thirty days of priority support included with every project. During this period, I’m available to help with any technical issues, content updates you’re unsure about, or functionality questions. You’re learning how to manage your new site. I’m here while you get comfortable.
Two training sessions where I walk you through the WordPress dashboard, show you how to add new pages, update service descriptions, post blog articles, and manage your SEO settings. You’ll receive recorded versions to reference later.
A custom documentation guide for your website. Not generic WordPress instructions, but a step-by-step manual for your setup. How to update your staff bios. How to add a new service page. How to change your office hours. All documented with screenshots from your site.
After the first 30 days, you have options. Some practices want ongoing monthly support for updates, monitoring, and optimization. Others prefer to handle things internally and call when they need help with something. Both approaches work. I offer flexible support packages matching how you want to work.
You’re never stuck waiting days for a response. I maintain clear communication channels and response time commitments based on the support level you choose.
Communication Is Consistent Throughout the Project
You always know what’s happening with your website.
Radio silence is unprofessional. You shouldn’t chase down your web designer to find out if work is progressing. You shouldn’t wonder if your emails are being read.
I commit to these communication standards:
Response times: I respond to all emails within one business day. Usually faster, but you hear back within 24 hours on weekdays. If you have an urgent issue affecting your live site, I give you emergency contact information.
Weekly updates: Every Friday, you receive a progress email. What got completed this week. What I’m working on next week. Any items I need from you. You never wonder where we are.
Scheduled check-ins: We have video calls at key project milestones. After the first strategy phase. When design concepts are ready. When the development site is ready for review. Before launch. These aren’t optional. They’re built into the timeline.
Accessible communication: Email, phone, video calls. Whatever works best for your schedule. Some practice owners prefer quick phone calls between patients. Others want detailed emails they review in the evening. I adapt to how you communicate.
Clear next steps: Every conversation ends with documented next steps. You know what I’m doing next. I know what I need from you. Nothing falls through the cracks.
This level of communication takes discipline. It’s also the difference between a stressful project and a smooth one.
Why This Matters for Your Practice
Your website represents your practice to thousands of potential patients.
When someone searches for a dermatologist in Queens or a pediatrician in Manhattan, your site might be their first impression of your practice. They’re deciding whether to trust you with their health based on what they see in those first few seconds.
You need a website to work. You need a designer who shows up. You need predictable costs and timelines.
You need someone who treats your digital presence with the same professionalism you bring to patient care.
These promises represent actual commitments about how I work.
Clear scope before payment means you make informed decisions about your investment.
Realistic timelines mean you plan your practice’s marketing and growth strategies around a launch date you trust.
Complete ownership means you’re never held hostage by technical dependencies or proprietary systems.
Post-launch support means you’re confident managing your site after I’m done building.
Consistent communication means you’re never in the dark about your own project.
What Happens Next
If this approach resonates with you, let’s talk.
I’m not going to pressure you into a decision. I’m not going to send aggressive follow-up emails. I’m going to have a conversation about what your practice needs from a website.
We’ll discuss your situation. What’s working. What’s not. What you’ve tried before. What frustrated you about previous experiences with web designers.
Then I’ll tell you honestly whether I help. Sometimes I’m not the right fit. Maybe your timeline is too aggressive for quality work. Maybe your needs require specialized functionality I don’t handle. I’ll tell you upfront and point you toward someone who helps.
If we’re a good match, I’ll build the detailed scope document we talked about. You’ll review the document. We’ll refine together. Then you’ll have everything you need to make an informed decision about moving forward.
No pressure. No games. Transparency about what working together looks like.
You’ve been burned before. I get this. And I’m committed to doing things differently.
Your practice deserves a website to work and a designer who keeps their promises. Both are possible. Both are standard in my process.
If you’re ready to talk about what your practice needs, I’m here.
