SEO, or Search Engine Optimization, is the practice of improving your website to increase its visibility when people search for products or services related to your business on search engines like Google. Think of it as making your website more attractive and easier to find online.

When done effectively, SEO can bring numerous benefits to your business. It helps more potential customers discover your website, increases your online visibility, and builds trust and credibility for your brand.

By appearing higher in search results, you’re more likely to attract clicks and visits from people actively looking for what you offer. This can lead to increased traffic, more leads, and ultimately, higher sales and revenue. SEO also provides long-lasting results, continuing to benefit your business over time as you establish your online presence.