The Broadway Buddy
Logo Design, Custom Web Design, and Search Engine Optimization
Project Overview
I designed and developed The Broadway Buddy website, an essential product for theatergoers who want to protect their Playbills and memorabilia. The site features a sleek, user-friendly design that showcases the product’s practical and stylish qualities.
How I brought this project to life
With a focus on ease of navigation and an optimized shopping experience, I helped craft a responsive platform that connects theater lovers with a unique accessory to preserve their cherished memories. From streamlined product browsing to a frictionless checkout process, every element was designed to make the shopping journey intuitive and enjoyable across all devices—resulting in a noticeable lift in conversions and fewer abandoned carts.
The website highlights its versatility and appeal for collectors, tourists, and regular theatergoers alike—positioning the product as both a meaningful keepsake and a thoughtful gift. Behind the scenes, I implemented SEO best practices, including keyword-rich product descriptions, optimized metadata, and clean site architecture, to boost visibility in search engines and attract high-intent organic traffic. Together, these efforts helped increase both reach and revenue while building lasting connections with passionate fans of the stage.
The Results
The site’s launch delivered strong early results, exceeding initial expectations and validating both the product-market fit and the digital strategy behind it. Within just the first few months, the site attracted hundreds of email signups from highly engaged theater enthusiasts—building a growing list of potential repeat customers and brand advocates. In the same timeframe, it sold over 500 units, confirming that the product resonated with its target audience.
These outcomes weren’t accidental—they were the result of a carefully executed strategy focused on user experience, mobile-first design, and performance-driven SEO. Clear calls to action, streamlined navigation, and a visually engaging interface helped guide visitors effortlessly from discovery to purchase. Behind the scenes, SEO-optimized content and clean site architecture ensured strong visibility in organic search, driving steady traffic and long-term growth potential. Together, these elements created a powerful foundation not just for immediate sales, but for scalable, sustained success.
400+
Email signups in the very first month.
95%
Conversion Rate. Improved conversion rate across desktop and mobile.
88%
Boost in organic traffic from optimized content and structure
