Generated by Rank Math SEO, this is an llms.txt file designed to help LLMs better understand and index this website.

# Medical Website Design & SEO for NYC Medical Practices: I help service based businesses stand out online with high-converting web design and SEO strategies designed to attract local customers.

## Sitemaps
[XML Sitemap](https://brianschnurr.com/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [Why Your Medical Practice Homepage Is Losing Patients](https://brianschnurr.com/why-your-medical-practice-homepage-is-losing-patients/): Does it immediately communicate what you do and who you serve? If a stranger lands on your homepage, can they understand your specialty and value proposition in 3 seconds?
- [When Your Medical Practice Website Is Costing You](https://brianschnurr.com/when-your-medical-practice-website-is-costing-you/): Here's what I've learned after building conversion-focused websites for medical practices: your website isn't a brochure. It's a patient acquisition tool. And when it stops working, you need to know exactly when to refresh it and who to trust with the job.
- [Is SEO the Same as GEO? Here’s What You Need to Know](https://brianschnurr.com/is-seo-the-same-as-geo-heres-what-you-need-to-know/): TL;DR: SEO ranks your website on Google. GEO gets your practice cited in AI-generated answers from ChatGPT and Perplexity. Both need the same foundation (clear content, fast sites, authority), but GEO requires shorter answers, better heading structure, and citeable sentences. Patients shifted to AI tools fast. You need optimization for both.
- [How to Get Your Medical Practice Cited in AI Overviews](https://brianschnurr.com/how-to-get-your-medical-practice-cited-in-ai-overviews/): Medical queries trigger AI Overviews at a rate of 44.1%, more than double the average across all search types. By December 2025, the rate climbed to 88% for healthcare queries.
- [Why Medical Practice SEO Rankings No Longer Drive Patients](https://brianschnurr.com/why-medical-practice-seo-rankings-no-longer-drive-patients/): Practices ranking on page one for competitive terms like "cardiologist near me" or "orthopedic surgeon Manhattan" are getting fewer appointment requests than they did three years ago. Same rankings. Less traffic. Fewer patients.
- [What I Promise Medical Clients Before Taking Payment](https://brianschnurr.com/what-i-promise-medical-clients-before-taking-payment/): The web designer who disappeared halfway through your project. The agency who promised three months and delivered eight months later. The developer who built your site, then held your domain hostage when you wanted to make changes.
- [Why Your About Page Is Killing Your Patient Conversions](https://brianschnurr.com/why-your-about-page-is-killing-your-patient-conversions/): Your credentials brought you this far. Don't let poor messaging cost you patient conversions at the decision point.
- [The Instagram Audit Every Doctor Should Run](https://brianschnurr.com/the-instagram-audit-every-doctor-should-run/): The answer isn't your waiting room. It's Instagram.
- [5 Credibility Signals NYC Medical Websites Need to Convert](https://brianschnurr.com/5-credibility-signals-nyc-medical-websites-need-to-convert/): I watched a Queens cardiology practice lose 60% of their Google traffic last month.
- [Why Queens Doctors Are Losing Patients to Competitors With Better SEO](https://brianschnurr.com/why-queens-doctors-are-losing-patients-to-competitors-with-better-seo/): SEO for doctors isn't a one-time project. It's ongoing.
- [How Doctors Can Rank Higher on Google Maps in New York City](https://brianschnurr.com/how-doctors-can-rank-higher-on-google-maps-in-new-york-city/): Here's what I've learned about getting medical practices to rank higher on Google Maps in New York City.
- [Medical Website Refresh: 7 Signs You’re Losing Patients](https://brianschnurr.com/medical-website-refresh-7-signs-youre-losing-patients/): Your medical website isn't a digital business card anymore. Seventy-five percent of patient journeys now start online. Your website is your front door. Patients are judging your care quality before they meet your staff.
- [Why Medical Practices Ignoring SEO Are Losing Patients](https://brianschnurr.com/why-medical-practices-ignoring-seo-are-losing-patients/): I've been building WordPress websites and running SEO campaigns for medical-based businesses in New York City for years. I've seen what works and what doesn't.
- [Why I’m Skeptical About AI in Web Design and SEO](https://brianschnurr.com/why-im-skeptical-about-ai-in-web-design-and-seo/): I've been building WordPress websites for medium and large service businesses in Queens for years. I've watched trends come and go. But nothing has moved as fast as AI.
- [Conversion Rate Optimization for Doctors in Queens, NY](https://brianschnurr.com/conversion-rate-optimization-for-doctors-in-queens-ny/): I've spent years building websites for service businesses in New York. Medical practices in Queens are sitting on a conversion crisis they don't know exists.
- [Queens Local SEO: Google’s 2026 Ranking Algorithm Shift](https://brianschnurr.com/queens-local-seo-googles-2026-ranking-algorithm-shift/): Local SEO isn't about visibility alone. It's direct revenue.
- [I May Not Be an Agency, But Here’s What I Do Better](https://brianschnurr.com/i-may-not-be-an-agency-but-heres-what-i-do-better/): A service business owner sits across from me (virtually or in person) and there's this moment. They're wondering if a solo web designer and SEO specialist in Queens has what a big agency promises.
- [Pharmaceutical SEO in 2026: What Actually Works](https://brianschnurr.com/pharmaceutical-seo-in-2026-what-actually-works/): I've watched SEO evolve for over a decade, but nothing compares to what's happening in pharmaceutical search right now.
- [NYC Medical Practice SEO: What Works in 2026](https://brianschnurr.com/nyc-medical-practice-seo-what-works-in-2026/): I've spent years building WordPress websites and running SEO campaigns for service businesses in New York City. Medical practices represent some of the most competitive, high-stakes search environments I've encountered.
- [How to Choose a Website Template That Fits Your Brand](https://brianschnurr.com/how-to-choose-a-website-template-that-fits-your-brand/): I've watched too many service businesses buy a $300 template, spend months trying to make it match their brand, then hire me two years later to rebuild everything from scratch.
- [NYC Web Design Trends 2026: What’s Working for Businesses](https://brianschnurr.com/nyc-web-design-trends-2026-whats-working-for-businesses/): I've been building WordPress websites for service businesses in New York City for years, and I'm watching something shift.
- [Solo Web Designer vs Agency: Better Results for Service Businesses](https://brianschnurr.com/solo-web-designer-vs-agency-better-results-for-service-businesses/): Solo web designers offer service businesses focused expertise, direct communication, and better cost efficiency than traditional agencies. You get someone who specializes in your business model, speaks directly to you throughout the process, and delivers professional results without corporate overhead.
- [Why Service Business Websites Don’t Convert](https://brianschnurr.com/why-service-business-websites-dont-convert/): I've looked at hundreds of service business websites over the years, and the pattern is always the same.
- [Your Local Business Is Invisible to AI Search—Here’s How to Fix It](https://brianschnurr.com/your-local-business-is-invisible-to-ai-search/): Traditional SEO focused on getting you to position one. AI search focuses on summarizing the answer before anyone clicks.
- [Web Design Practices That Drive Leads for Local Businesses](https://brianschnurr.com/web-design-practices-that-drive-leads-for-local-businesses/): I've built enough WordPress websites for service businesses in Queens and across New York City to know this: most local businesses don't have a web design problem.
- [Why Queens Businesses Need Different Web Design Strategies](https://brianschnurr.com/queens-web-design-strategies/): I open a lot of websites for Queens service businesses. The first thing? They all look exactly the same.
- [Your Website Must Work Without Scrolling](https://brianschnurr.com/your-website-must-work-without-scrolling/): You answer all of those questions before you ever think about scrolling.
- [Why Your Service Business Traffic Is Tanking in 2026](https://brianschnurr.com/why-your-service-business-traffic-is-tanking-in-2026/): Your traffic is dropping. Not because you did something wrong. Not because your competitors suddenly got smarter. And not because your content got worse.
- [Why Professional Web Design Beats DIY Every Time](https://brianschnurr.com/why-professional-web-design-beats-diy-every-time/): Professional web design integrates SEO from the start:
- [Why Buying Backlinks Destroys Your SEO (And What Actually Works)](https://brianschnurr.com/why-buying-backlinks-destroys-your-seo/): They hear that backlinks improve search rankings. True statement. Then they go to Fiverr and buy 5,000 links for $50.
- [SEO in 2026: What I’m Preparing For Right Now](https://brianschnurr.com/seo-in-2026-what-im-preparing-for-right-now/): I'm looking at a WordPress site I just rebuilt for a service business client.
- [Why Most SEO Strategies Fail Before They Start](https://brianschnurr.com/why-most-seo-strategies-fail-before-they-start/): But it's the difference between SEO strategies working and ones wasting time and money.
- [Why Google Ranks Reddit Over Your Website in 2026](https://brianschnurr.com/why-google-ranks-reddit-over-your-website-in-2026/): First result? A Reddit thread.
- [How Service Businesses Get WordPress Wrong](https://brianschnurr.com/how-service-businesses-get-wordpress-wrong/): I run a site audit on every WordPress website that comes across my desk. The data tells me everything I need to know before we even talk about redesigns or SEO fixes.
- [How I’m Preparing WordPress Sites for the AI Search Revolution](https://brianschnurr.com/wordpress-sites-for-the-ai-search-revolution/): And here's the part that matters for your business: AI search traffic converts at 14.2% compared to Google's 2.8%.
- [Is Search Intent Architecture Replacing Traditional SEO?](https://brianschnurr.com/seo-intent-architecture/): That's when I realized traditional SEO was breaking. Not because the tactics stopped working—they still generated traffic. But traffic without conversions isn't a business strategy. It's a vanity metric.
- [How to Get Leads for Pharmaceuticals: Top Marketing Strategies](https://brianschnurr.com/pharmaceutical-how-to-get-leads-marketing-strategies/): In the competitive world of pharmaceuticals, knowing how to attract quality leads can make all the difference for your business. This post delves into effective pharmaceutical marketing strategies that will not only help you generate leads but also ensure they are the right fit for your company. From leveraging SEO and content marketing to harnessing the power of social media and email campaigns, we’ll explore innovative approaches to enhance your lead generation efforts. Get ready to optimize your outreach and build a robust client base in the ever-evolving pharmaceutical landscape!
- [10 Must-Know Practices for Ensuring WordPress Site Security](https://brianschnurr.com/brianschnurr-com-wordpress-security-101-practices/): User authentication is a critical layer of WordPress security 101. Strong user authentication practices establish a robust defense against unauthorized access, particularly for businesses managing sensitive data. This approach is best for organizations that prioritize data protection and have multiple users accessing the site.
- [LLMS.txt Files: Debunking Myths & Traffic Impact](https://brianschnurr.com/llms-txt-file-misconceptions-impact/): The LLMS.txt file is essential for managing how data is shared and accessed within an SEO framework. It best fits businesses that require structured data management, particularly those with large datasets that need to be organized efficiently for search engine algorithms.
- [How to Run Competitor Analysis for SEO: Step-by-Step](https://brianschnurr.com/how-to-run-competitor-analysis-seo-guide/): Setting clear objectives for your competitor analysis is like packing for a trip: if you don’t know your destination, you might end up with a suitcase full of flip-flops in the winter! Without defined goals, your analysis can quickly turn into an overwhelming sea of data with no clear direction.
- [Top 5 WordPress Security Risks for Businesses](https://brianschnurr.com/wordpress-security-updates-risks-businesses/): If you think ignoring WordPress security updates is a gamble, you're not just rolling the dice; you're betting your business on a losing hand. A staggering 90% of WordPress vulnerabilities are due to outdated software. Yes, you read that right—it's like leaving your front door wide open and hoping no one walks in.
- [How to Prepare Your Business for SEO in 2026](https://brianschnurr.com/prepare-business-seo-2026/): The future of SEO isn’t just about keywords and backlinks anymore; it’s about understanding user intent and delivering value right where users are looking. As a mid-sized e-commerce business selling eco-friendly products, you need to pivot your strategy to prioritize not just visibility but also engagement and conversion right from the SERP.
- [What to Expect in Web Design 2026: Prepare Your Site](https://brianschnurr.com/what-to-expect-in-web-design-2026/): By 2026, the web design landscape will be as different from today as a flip phone is from a smartphone. It’s not just about aesthetics anymore; it’s about creating immersive experiences that captivate users and keep them coming back for more.
- [Prepare Your WordPress Site for Black Friday 2025](https://brianschnurr.com/prepare-wordpress-site-black-friday-2025/): Ah, Black Friday-the day when consumers unleash their inner shopping beasts and eCommerce sites brace for impact! If you’re looking to prepare your WordPress site for Black Friday 2025, you’re in the right place. This isn’t just about slapping on a few discounts; it’s about a full-on optimization extravaganza that can make or break your sales.
- [How to Optimize Your Website for SEO in 2026](https://brianschnurr.com/how-to-optimize-your-website-for-seo-in-2026/): This blog post aims to equip you with actionable insights on how to optimize your website for SEO in 2026. From understanding core web vitals to implementing structured data effectively, we've got you covered. So grab your favorite beverage (coffee or tea-we don't judge) and let's get started on transforming your online presence!
- [When Should I Refresh My Website? Expert Tips](https://brianschnurr.com/when-should-i-refresh-my-website/): If you're still pondering when should I refresh my website?, remember that it's not just about the visuals; it's about keeping pace with the digital landscape to enhance user experience and engagement.
- [Common SEO Issues Found in Audits and How to Fix Them](https://brianschnurr.com/common-seo-issues-found-in-audits-and-how-to-fix-them/): So, what exactly is an SEO audit? Think of it as a thorough health checkup for your website. Just like you wouldn’t drive a car without checking the oil, you shouldn’t let your website run without evaluating its performance. An SEO audit involves analyzing various factors that affect your site’s visibility on search engines. This includes everything from technical aspects to content quality, ensuring that your site is optimized to boost organic traffic.
- [The Hidden Costs of Using Wix and Squarespace for Your Business](https://brianschnurr.com/why-template-sites-hurt-business/): In the world of web design, there's a shiny allure of template sites like Wix and Squarespace beckons business owners with promises of ease and efficiency. But before you dive headfirst into these platforms, it’s crucial to understand the hidden costs associated with using them. In this post, we’ll explore why template sites like Wix and Squarespace might be hurting your business.
- [Top Common Mistakes to Avoid When Building a WordPress Website](https://brianschnurr.com/top-common-mistakes-to-avoid-when-building-a-wordpress-website/): Key Takeaway: Avoiding these common mistakes will help you build a professional website with WordPress that attracts visitors and keeps them engaged.
- [The Simple SEO Checklist for Small Business Websites](https://brianschnurr.com/the-simple-seo-checklist-for-small-business-websites/): Did you know that 70-80% of users ignore paid search results, opting instead for organic listings? This statistic shows how crucial it is to optimize small business websites effectively. By following The Simple SEO Checklist for Small Business Websites, you can ensure that you're not just another face in the crowd.

## Pages
- [Frequently Asked Questions](https://brianschnurr.com/faqs/): Clear answers about my services, process, pricing, and what you can expect.
- [Free Website Audit](https://brianschnurr.com/free-website-audit/)
- [Medical Services](https://brianschnurr.com/): Most medical websites look fine on the surface, but behind the scenes, they’re underperforming.
- [ai-info](https://brianschnurr.com/ai-info/): This file contains structured information about Brian Schnurr Web Design and SEO, intended for AI assistants such as ChatGPT, Claude, Perplexity, Bard, and other large language models (LLMs).
- [404 Error](https://brianschnurr.com/404-error/): Oops. Page not found This page is missing, but your potential website performance doesn’t have to be. While this link took a wrong turn, the rest of the site is built to guide visitors exactly where they need to go. Let’s point you in the right direction. Schedule Free Consultation
- [Sitemap](https://brianschnurr.com/sitemap/): Sitemap
- [All In One Marketing Plan](https://brianschnurr.com/all-in-one-marketing-plan/): As your fractional CMO, web designer, and marketing strategist in one, I create a cohesive marketing system that moves your business forward - with one voice, one plan, and one consistent vision.
- [Marketing Results](https://brianschnurr.com/marketing-results/): Achieve the outcomes other marketing agencies talk about — but rarely deliver. I help businesses grow through targeted, organic SEO strategies. Book a Strategy Call Featured CASE STUDIES Here's a handful of projects I'm really excited about! Testimonials Brian is fantastic! I love the two websites he has created for me. Brian collaborates with you but also works independently. He listens carefully and quickly understands what you're looking for. His vision is refreshing, and the website design remains current even after a few years. Rhonda R. Shearer Brian is an excellent web designer with great communication. My site turned out amazing, and he continues to provide support even after completion. Highly recommend him—very professional! Zeeshan Vasaya Working with Brian has been a pleasure. He's talented, efficient, and delivered on all his promises and more! We’re excited to partner on SEO and marketing campaigns and look forward to a long, successful relationship. Juliette Tran I’ve been with Brian for nearly 10 years, and he transformed my outdated website into a modern, feature-rich site without breaking the bank. He’s responsive, friendly, and goes above and beyond. I highly recommend Brian—an extremely fair and reliable partner. Aron Bernard I struggled to find the right person to help with my website until I came across Brian on Instagram and thought, “This guy gets it!” And he absolutely did. He went above and beyond, bringing creativity, organization, and an amazing attitude to the project. I’m so glad I found him and can’t recommend him highly enough! Carmen Bryant Real results. Real Impact. Your business will see real results that lead to more engagement and greater impact. Businesses usually see.. Up to 0 X more customers Up to 0 % more site visitors Up to 0 X return on investment
- [Conversion Rate Optimization (CRO)](https://brianschnurr.com/conversion-rate-optimization-cro/): You could, but here's the difference.With Me
- [Web Design Packages](https://brianschnurr.com/web-design-packages/): Starter
- [Services](https://brianschnurr.com/services/): I design custom websites built specifically for medical practices: not generic templates. Every site is built to earn patient trust, drive appointment requests, and reflect your specialty.
- [SEO Packages](https://brianschnurr.com/seo-packages/): SEO, or Search Engine Optimization, is the practice of improving your website to increase its visibility when patients search for doctors or specialists related to your practice on search engines like Google and Bing.
- [About](https://brianschnurr.com/about/): Why Medical Practices Choose to Work With Me
- [Free SEO Analysis](https://brianschnurr.com/free-seo-analysis/): I will manually check your website’s SEO, and with my free analysis, you'll see how you can improve your traffic and sales.
- [The Care Club | WordPress Maintenance Made Easy](https://brianschnurr.com/care-club/): I help medical based businesses maintain and grow their practice. From content changes to SEO, I've got you covered.
- [Privacy Policy](https://brianschnurr.com/privacy-policy/): Last Updated June 1, 2021
- [Blog](https://brianschnurr.com/blog/): Everything Web Design and SEO
- [Free Consultation](https://brianschnurr.com/free-consultation/): Tell me about your practice. I'll come back with a clear plan to get you more patients online: no fluff, no sales pitch.
- [Portfolio](https://brianschnurr.com/portfolio/): A collection of conversion-focused medical websites and SEO campaigns built to drive measurable growth, not just look good.

## Projects
- [Vitality Spa](https://brianschnurr.com/projects/vitality-spa/)
- [Willow Birch Pharma](https://brianschnurr.com/projects/willow-birch-pharma/)
- [Sheridan Eye Care](https://brianschnurr.com/projects/sheridan-eye-care/)
- [Dr. Baker – Concierge Medicine](https://brianschnurr.com/projects/dr-baker-concierge-medicine/)
- [Stellar – MRI’s Made Easy in NYC](https://brianschnurr.com/projects/stellar-mris-made-easy-in-nyc/): Stellar - MRI's Made Easy in NYC
- [5th Avenue Health](https://brianschnurr.com/projects/5th-avenue-health/)

## 
- [Website Intake Form](https://brianschnurr.com/?p=10929): ${ parent.decodeEntities(`Your full name`) } * { parent.activateValidation({"message":"This field is required.","minLength":1,"maxLength":"","type":"none","required":true,"expression":"null"}, el) }} /> ${ parent.decodeEntities(`Company name`) } * { parent.activateValidation({"message":"This field is required.","minLength":1,"maxLength":"","type":"none","required":true,"expression":"null"}, el) }} /> ${ parent.decodeEntities(`What does your company do?`) } * parent.activateValidation({"message":"This field is required.","minLength":1,"maxLength":"","type":"none","required":true,"expression":"null"}, el)} >
- [Website Questionnaire](https://brianschnurr.com/?p=3380): ${ parent.decodeEntities(`Full Name`) } * parent.activateValidation({"message":"This field is required.","minLength":1,"maxLength":"","type":"none","required":true,"expression":"null"}, el) } /> ${ parent.decodeEntities(`Email Address`) } * parent.activateValidation({"message":"This field is required.","emailMessage":"Please enter a valid Email address","minLength":1,"maxLength":"","type":"none","required":true,"expression":"null"}, el)} /> ${ parent.decodeEntities(`Phone Number`) } parent.activateValidation({"message":"This field is required.","minLength":1,"maxLength":"","type":"none","required":false,"expression":"null"}, el)} /> ${ parent.decodeEntities(`Preferred Method of Communication`) } * { parent.handleRadioDefault(el); parent.activateValidation({"message":"This field is required.","required":true}, el) }} checked=${'phone-call' === parent.getValue('mf-radio')} /> ${ parent.decodeEntities(`Phone Call`) } { parent.handleRadioDefault(el); parent.activateValidation({"message":"This field is required.","required":true}, el) }} checked=${'email-communication' === parent.getValue('mf-radio')} /> ${ parent.decodeEntities(`Email `) } { parent.handleRadioDefault(el); parent.activateValidation({"message":"This field is required.","required":true}, el) }} checked=${'text-mesage' === parent.getValue('mf-radio')} /> ${ parent.decodeEntities(`Text Message`) } ${ parent.decodeEntities(`Your website - if no website, please add a social channel`) } { parent.activateValidation({"message":"This field is required.","minLength":1,"maxLength":"","type":"none","required":false,"expression":"null"}, el) }} /> ${ parent.decodeEntities(`What are you interested in?`) } * parent.handleCheckbox(el, 'onLoad')} class="mf-checkbox multi-option-input-type" id="mf-input-checkbox-3d53bce"> parent.handleCheckbox(el.target, 'onClick') } aria-invalid=${validation.errors ? 'true' : 'false'} ref=${el => { parent.activateValidation({"message":"This field is required.","minLength":1,"maxLength":"","type":"none","required":true,"expression":"null"}, el)} } /> ${ parent.decodeEntities(`Web Design`) } parent.handleCheckbox(el.target, 'onClick') } aria-invalid=${validation.errors ? 'true' : 'false'} ref=${el => { parent.activateValidation({"message":"This field is required.","minLength":1,"maxLength":"","type":"none","required":true,"expression":"null"}, el)} } /> ${ parent.decodeEntities(`Search Engine Optimization`) } parent.handleCheckbox(el.target, 'onClick') } aria-invalid=${validation.errors ? 'true' : 'false'} ref=${el => { parent.activateValidation({"message":"This field is required.","minLength":1,"maxLength":"","type":"none","required":true,"expression":"null"}, el)} } /> ${ parent.decodeEntities(`Conversion Rate Optimization`) } parent.handleCheckbox(el.target, 'onClick') } aria-invalid=${validation.errors ? 'true' : 'false'} ref=${el => { parent.activateValidation({"message":"This field is required.","minLength":1,"maxLength":"","type":"none","required":true,"expression":"null"}, el)} } /> ${ parent.decodeEntities(`All-In-One Marketing Plan`) } parent.handleCheckbox(el.target, 'onClick') } aria-invalid=${validation.errors ? 'true' : 'false'} ref=${el => { parent.activateValidation({"message":"This field is required.","minLength":1,"maxLength":"","type":"none","required":true,"expression":"null"}, el)} } /> ${ parent.decodeEntities(`Something Else`) } ${ parent.decodeEntities(`Your Message`) } * parent.activateValidation({"message":"This field is required.","minLength":1,"maxLength":"","type":"none","required":true,"expression":"null"}, el)} > ${ parent.decodeEntities(`What Price Range are You Trying to Stay Within?`) } item.value === parent.getValue("mf-select")) : } onChange=${(e)=> parent.handleSelect(e, "mf-select")} ref=${() => { register({ name: "mf-select" }, parent.activateValidation({"message":"This field is required.","minLength":1,"maxLength":"","type":"none","required":false})); if ( parent.getValue("mf-select") === '' && false ) { parent.setValue( 'mf-select', '', true ); parent.handleChange({ target: { name: 'mf-select', value: '' } }); } }} /> ${ parent.decodeEntities(`Get in Touch`) }

## Service Areas
- [Web Design and SEO in Queens](https://brianschnurr.com/service-areas/web-design-and-seo-in-queens/): Unlike general marketing agencies, I specialize in creating websites and SEO campaigns for healthcare organizations. With nearly two decades of experience, I understand the unique challenges medical practices face when trying to grow their online presence.